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Robert W. Bone is a writer, author, editor and photographer. Since 1957, he has lived in a half dozen different countries and traveled to nearly 100. (All content is copyrighted.)
Never mind. Judging by the smiling and earnest expressions of both nationalities at San Francisco’s Fairmont Hotel this week, the Canadian Tourism Commission again did itself proud with this year’s Canada Media Marketplace.
It was my first time at this lavish annual affair wherein dozens of representatives of travel enterprises north of the border lay it on thick to present their vacation attractions to American writers, editors, photographers, and both working and wannabe working travel journalists.
In theory, any number of these might be persuaded to explore the attractions of Canada’s ten provinces and thee territories over the next 12 months and then present their findings in attractive photos and inviting prose luring potential travelers from the 50 states across the 49th parallel.
This year there were desperate overtones in hosts and guests which reflect both (a) today’s difficult economic situation in general, and (b) the shrinking number of outlets for the efforts of both promoters and those whose attentions they seek. Among the invited guests, the majority were more dedicated to convincing the presenters and themselves that they could somehow find an outlet for their documented experiences in print, on the air, or on the web. In many cases this means a plea for an outright subsidy – or an exotic media trip to Canada – A?
(April 3, 2012.)